Stand face to face with a lifelike T-rex. Let the dinosaurs walk over your table, swim in your aquarium or fly through the room.

In total you can view 20 different dinos in both VR and AR. Complete your dinosaur collection with the dino-cards you receive with your groceries at Albert Heijn.

Use VR glasses to see the dinosaurs in 360° in their own environment. Or scan the dino-cards to bring the dinosaurs to life in your world with AR.

This Albert Heijn loyalty campaign lasted 6 months and was one of the biggest cardboard VR successes worldwide. It reached nearly every child in the Netherlands and introduced VR to an entire generation.